“Niggas be thinking I’m deep/intelligent fooled by college degree/My IQ is average/There’s a young lady out there she way smarter than me/I scrolled through her timeline in these wild times and I started to read/She mad at these crackers, she mad at these capitalists, mad at these murder police,” he raps in part. Presumably inspired by the aftermath of the May 25 police killing of George Floyd, the slow, brooding track arrived on Spotify, TIDAL and YouTube in the form of a lyric video on Tuesday evening. But on Tuesday (June 16), his hiatus ended when he dropped a surprise single called “Snow On Tha Bluff.” Cole hasn’t appeared on any new music since Gang Starr’s “Family & Loyalty” single, which dropped last September.
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#SNOW ON THE BLUFF WHAT CAMERA SKIN#
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9 Cardi B Comes To Lil Kim's Defense Over Cyberbullying: 'She's A Real Fuckin Legend'.33 Busta Rhymes Would 'Smoke' JAY-Z In A Verzuz Battle According To Lil Jon.Some insightful listeners speculated that Cole is talking about the artist and poet Noname from Chicago, an outspoken supporter of the liberation of the Black population who, in late May, criticized rappers who were staying silent while their "whole discographies be about black plight," likely referring to J. He goes on to rap about reading through a young woman's social media feed who's "way smarter" than him and is frustrated with the "ignorance" of her fellow Black citizens and celebrities.
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The movie was so raw that some viewers thought it was based on real-life footage, and Atlanta police even tried to draw connections to a series of home invasion cases.Īt the end of the standalone verse, Cole says that he feels as fake as the movie since he's not "doing enough" to support oppressed people in America: " But damn, why I feel faker than 'Snow on Tha Bluff'? / Well maybe 'cause deep down I know I ain’t doing enough."īack to the beginning, Cole opens the track with a confession that his "IQ is average," though people are often misled by the fact that he has a communications degree from St. ?įollowing the tragic killings of Ahmaud Arbery, Breonna Taylor, George Floyd and, more recently, Rayshard Brooks, Cole is making a fresh statement with an intimate, reflective single focused on community leadership and his role in the fight against racial injustice.Ĭo-produced by Cole and Kevin Woolten aka Wu10, the song pulls its title from the 2011 documentary of the same name, which tells the story of an Atlanta hustler, Curtis Snow, who steals a camera from some college students during a drug deal and proceeds to film his life.
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Cole delivered a surprise new single titled "Snow On Tha Bluff" on Tuesday night.